| WHO |
SOFTWARE MODEM BENEFITS (Broadcast example)
|
|
PC OEM,
Graphics Card OEM,
Handset OEM |
- Enables low-cost product differentiation for consumers
- Enables single platform TV strategy across global skews
- Enables leverage of economy of scale
|
|
| Processor Vendors |
- Leverages inherent multi-media capabilities of processor
- Enables platform differentiation offer to device OEMs
|
|
| Media Player Vendors |
- Enables a global standards media player solution
- Enables product differentiation from competitors
|
|
| Consumer |
- Enables access to wider range of multi-media content
- Unifies multi-media experience at home and on-the-go
- Lowest-cost broadcast functionality feature-add
|
|
