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30 Nov 2009
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Consumers demand better access to multimedia content on portable devices
Multi-region survey undertaken for Mirics highlights functional convergence challenge for consumer electronics industry
Sunnyvale, CA. and Fleet, UK, November 30, 2009: Users of mobile computing and portable communications devices want to access more multimedia content, but are being held back by the lack of availability of low-cost, converged functionality devices, according to the results of a survey conducted by ABI Research on behalf of Mirics Semiconductor. The survey results also highlight that while users of portable consumer electronics (CE) devices have a clear vision of the increased functionality they would like from their device, they are not prepared to pay a price premium for these added features. The research, which was recently conducted among 1000 adults in the USA, UK and Japan who regularly use a mobile CE device, such as a notebook computer or smart phone, revealed consumer interest in a wide variety of services that all rely on differing wireless communication technologies. Global Positioning System (GPS) location-based services, Wi-Fi Internet connection and the ability to receive live TV content were among the most frequent functional requests in consumers' future devices, as was the ability to easily transfer large files wirelessly. Unsurprisingly, faster Internet access was the most popular choice.
Consumers in all regions expressed general satisfaction with the physical aspects of their existing primary device: overall size, weight and screen size were judged ‘just right' by the majority. The implication is that manufacturers are catering successfully to the needs of most users in this area. Two thirds of those surveyed already have a Wi-Fi enabled mobile device, and the majority of the remainder expressed interest in using it in a future device. More than 50% of the respondents would like to use their mobile device as an ‘electronic wallet' to pay for, for example, retail goods and public transport services. A mobile device equipped with NFC (Near Field Communication) wireless technology would support such functionality. Over 40% of respondents are accessing more content than a year ago. The most commonly cited reason for this is that their current device has the features that enable easier access to multimedia content. In addition, 43% of the sample had accessed live TV or video on demand (VoD) on their mobile device. Looking forward, 82% of respondents predicted they would be accessing more or at least the same content on their mobile devices in one year's time compared to their current usage. When asked what type of mobile content they would like that they cannot or do not access now, the most popular request was to receive live TV, followed by VoD. Those interested in receiving live TV indicated they would be prepared to pay on average 5 to 8 USD per month for the service. However, when asked how much extra they would be prepared to pay for a new primary mobile device assuming it had all the features and functionality they wanted, the most common response - given by 40% of those surveyed - was nothing, and only 16% of all respondents were prepared to pay up to 25 USD for this functionality. Kevin Burden, Mobile Device Director, ABI Research, commented: "This survey has shown that consumers on the whole are happy with the form factor of their mobile devices, and are now most interested in the available functional capabilities of these devices. Strikingly, the survey suggests that whilst consumers are willing to pay a modest premium to access a particular service, the majority are not prepared to pay an appreciable amount in terms of higher device cost for this additional functionality. This reveals the pressure on portable CE device manufacturers to deliver converged functionality without raising costs." Chet Babla, Marcom Director, Mirics Semiconductor, added: "Wi-Fi, GPS, streamed audio and video content, NFC and live TV all require different wireless technologies to be supported in portable devices to deliver the multimedia experience that consumers want. The challenge for device developers is to support these multiple wireless technologies without significantly impacting end-product price. Innovative approaches such as software-based modems - whereby key wireless functional blocks conventionally implemented in silicon hardware are replaced with the flexibility of software - will be crucial to achieving this convergence at an acceptable cost point." ---ends--- To obtain a copy of the report presentation or to arrange a more detailed discussion on the research findings, please contact mirics@pinnaclemarcom.com About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in USA, UK, Hong Kong, China and Taiwan, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics secured $7 million of financing in January 2009, bringing total investor financial support to $22 million. For more information visit www.mirics.com. About ABI Research ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research's worldwide team of experts advise thousands of decision makers through research and advisory services in seven key practice areas. Est. 1990. For more information visit www.abiresearch.com. Media Contacts: Mirics Semiconductor Chet Babla Tel: +44 7739 108 648 Email: press@mirics.com Press information: Pinnacle Marketing Communications Andrew Town Tel: +44 (0) 20 8429 6546. Email: mirics@pinnaclemarcom.com Ref: MIR022/A
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12 Oct 2009
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Mirics and Shanghai HDIC deliver high-definition broadcast TV capability to PC users in China
Convenient USB dongle reference design integrates Mirics’ FlexiRF tuner and HDIC’s demodulator to receive DTTB broadcast digital TV content
Sunnyvale, CA., and Shanghai, China October 12th 2009: Mirics Semiconductor and Shanghai High Definition Digital Technology Industrial Company Ltd ("HDIC"), announce the availability of a digital TV reference design targeting the full range of portable and desktop PC devices. The reference design addresses both the standard-definition (SD) and high-definition (HD) transmission modes supported by the Digital Television Terrestrial Broadcast (DTTB) standard. DTTB (formal reference GB20600-2006) became the mandatory digital terrestrial TV standard for Chinese broadcasters in August 2007. The production-ready reference design is available in a USB dongle form factor, and was developed under the strategic partnership between the two companies first announced in June. The design features Mirics' FlexiRF™ chip tuner, HDIC's low power DTTB demodulator, USB interfacing and PC-based application software for audio and video playback. The dongle design enables existing personal computer platforms such as All-in-One (AIO) PCs and portable notebooks and netbooks to support DTTB-based TV reception, enabling PC users to enjoy the benefits of digital TV, and in particular the superior user experience of HD content. Commenting on the announcement, Dr Joseph Chu, VP APAC, Mirics, said: "Mirics is extremely pleased with the rapid progress made by the two companies in developing a commercial DTTB solution for PCs so soon after the strategic collaboration was first announced. It is a strong validation of the technical and collaborative capabilities of each company." Young Dai, VP, HDIC, added: "This reference design is the first solution targeting PC platforms that supports both single-carrier and multi-carrier digital broadcasts, bringing the capability of a wider range of live TV content in SD and vivid HD to potentially millions of PC users in China and Hong Kong." Mirics will be demonstrating the announced DTTB reference design at its booth (# CHB04) at the Hong Kong Electronics Fair being held in Hong Kong from October 13th to 16th. ---ends---
About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in Boston (USA), Hampshire (UK), Hong Kong, Shanghai and Taipei, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics recently secured $7 million of financing in January 2009, bringing total investor financial support to $22 million. www.mirics.com About Shanghai HDIC Shanghai High Definition Digital Technology Industrial Corporation (HDIC) is a fabless semiconductor company focused upon developing fully standards compliant digital television terrestrial silicon chips, IP and system solutions. The company has received investment from Shanghai Jiao Tong University, Shanghai Venture Capital and State Development and Investment Corporation. The company is a key research and development leader and core contributor to the Chinese Digital Television Terrestrial Broadcasting standard (GB20600-2006). http://www.hdigroup.net/
Media Contacts: HDIC Hui Hui Tel: +86-21-54263078-8306 Email: media@hdigroup.cn
Mirics Semiconductor Chet Babla Tel : +44-7739-108-648 Email: press@mirics.com Press information: Andrew Town Tel: +44 (0) 20 8429 6546. Email: mirics@pinnaclemarcom.com
Ref: MIR025A
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29 Sep 2009
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Mirics and NVIDIA bring software-based TV to more PC platforms
Innovative use of GPUs for signal processing enables broader range of PC platforms to receive global over-the-air digital TV
Sunnyvale, CA. - September 29th, 2009: Mirics today announces it has developed a global broadcast TV solution for NVIDIA® GPUs (graphics processing units). By leveraging the massively parallel NVIDIA CUDA™ architecture for the Mirics FlexiTV™ software-based receiver, a universal low-cost TV receiver can now be implemented on entry-level PCs that have CUDA-enabled NVIDIA GPUs. Optimum use of system processing resources is achieved by running certain FlexiTV algorithms on NVIDIA CUDA-enabled GPUs. This enables even low-cost, entry level PCs to support global TV reception using Mirics' FlexiTV technology. Since FlexiTV uses separate CUDA compute engines for video decoding, users can enjoy high quality Standard and High Definition broadcast TV reception without additional hardware. Unlike conventional PC TV receivers, FlexiTV offers a single platform which is software reconfigurable to receive free-to-air terrestrial TV regardless of regional variations. Simon Atkinson, Mirics CEO, commented: "Mirics has significantly expanded the range of PC platforms that can support global TV reception by combining FlexiTV with the powerful NVIDIA CUDA architecture. This new innovation benefits PC OEMs with a cross platform, low-cost TV solution, and empowers consumers with the widest multi-media content choice." Michael Steele, general manager of visual consumer solutions at NVIDIA, added: "NVIDIA CUDA-enabled GPUs are ideal for real-time signal processing. The combination of the NVIDIA CUDA architecture and FlexiTV means low priced netbooks, notebooks and desktop PCs can deliver excellent standard and high definition PC TV viewing experiences." Mirics' CUDA-optimised FlexiTV solution is currently sampling to selected customers, and will be demonstrated at the NVIDIA Emerging Companies Summit being held Sept. 30 to Oct 2 in San Jose, CA. About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in USA, UK, Hong Kong, China and Taiwan, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics secured $7 million of financing in January 2009, bringing total investor financial support to $22 million. www.mirics.com Further information: Mirics Semiconductor, Oakmere, Barley Way, Ancells Business Park, Fleet, Hampshire, GU51 2UT. Tel: +44 (0) 1252 612888. Email: press@mirics.com Website: www.mirics.com Press information: Pinnacle Marketing Communications Andrew Town Tel: +44 (0) 20 8429 6546. Email: mirics@pinnaclemarcom.com All trademarks and registered trademarks are the property of their respective owners.
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10 Aug 2009
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Skycast and Quincy Digital select Mirics FlexiTV ISDB-T OneSeg receiver
Adoption by leading PC TV accessory providers extends global reach of FlexiTV for netbooks, nettops and low-cost consumer notebooks
Fleet, UK, 10th August, 2009: Mirics Semiconductor has made further strides into the netbook market by adding ISDB-T OneSeg support to its FlexiTV™ multi-standard PC TV receiver and striking agreements with leading PC TV accessory providers Quincy Digital of Korea and Skycast of Brazil. OneSeg is a valuable addition to the DVB-T, DAB, T-DMB and FM standards already supported, and its widespread adoption in Japan and Brazil makes it a natural means of content delivery for the booming netbook sector. Selection by Quincy Digital and Skycast extends the global reach of Mirics FlexiTV, and furthers its penetration into both OEM and retail channels. Consumers in Japan, Brazil and other ISDB-T territories will now be able to enjoy TV on-the-move on their new netbook computers and ultra-thin consumer notebooks, with the added bonus of having a software upgradeable device capable of receiving TV in other geographies. Chris Cytera, Director of Marketing at Mirics, commented: "We are delighted to be working with both Skycast and Quincy Digital as lead customers for our exciting new netbook-centric technology. These companies are innovators with proven track records, and as such are well placed to satisfy the customer base that they know so well."
Y. Won, CEO of Quincy Digital, said: "We are excited to be working with Mirics to deliver a multimode PC TV product supporting OneSeg and other TV standards. It gives our company an opportunity to offer an innovative consumer product to the very large and gadget-hungry Japanese market, in addition to other important geographies." Thiago Henrique, CEO of Skycast, said: "The new ISDB-T network in Brazil needs receivers, and the low cost and great flexibility of the Mirics solution fits our market perfectly. We are looking forward to using FlexiTV to bring TV to mainstream Brazilian consumers on their low-cost netbooks and consumer notebooks." ---ends--- About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in USA, UK, Hong Kong, China and Taiwan, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics secured $7 million of financing in January 2009, bringing total investor financial support to $22 million. www.mirics.com About Quincy Digital Quincy Digital develops digital broadcast receivers for world standard technologies. For more information see http://quincydigital.com/ About Skycast Skycast develops digital TV hardware and software for both signal generation and reception. For more information see http://www.skycast.com.br/ Media Contacts: Mirics Semiconductor Chet Babla Tel: +44-7739-108-648 Email: press@mirics.com
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27 Jul 2009
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Mirics targets ARM processor-based smartphones with FlexiTV™
Mirics migrates its multi-standard, software-based broadcast TV receiver to the ARM Cortex platform
Fleet, UK, 27 July 2009: Mirics Semiconductor has today announced that it is developing mobile TV and radio solutions for smartphone applications by migrating its FlexiTV™ platform to the ARM® Cortex™-A8 and Cortex-A9 applications processors. In targeting the ARM Cortex applications processors, Mirics will enable low cost, region independent mobile TV and radio reception on media-rich phones, thereby marking Mirics' first step into the cellphone market with software-based TV and radio solutions. Smartphones represent one of the fasting growing segments within the cellphone market, and market research firm ABI Research estimates that the total market size for such devices could exceed 200 million units in 2010 alone. Following Mirics' announcement last week of FlexiTV support for the Intel® Atom™ processor, this latest development for the ARM Cortex applications processors demonstrates Mirics' on-going commitment to enable platform agnostic broadcast content, whilst substantially reducing the cost and footprint of adding TV and radio reception. Commenting on this latest innovation from Mirics, CEO Simon Atkinson stated: "Rapidly growing consumer demand for the widest range of media-rich content on portable devices has seen the evolution of smartphones from voice-centric devices into multi-media entertainment platforms. Mobile TV and radio are therefore content applications naturally well suited for support on smartphones. The ARM Cortex-A8 and Cortex-A9 processors are the de-facto standard embedded applications processors for cellphones enhanced with multi-media functionality, so the architecture was the natural choice for us to target with FlexiTV." ARM executive vice president of marketing, Ian Drew commented, "We believe that the combination of the Cortex applications processors' low power multicore architecture and NEON™ media processing engine, together with Mirics' software-based FlexiTV demodulator provides the low cost solution to the challenge of delivering multi-standard mobile TV reception on smartphones." Mirics stated that its initial smartphone-based solutions will address the Korean and Japanese mobile TV standards - T-DMB and ISDB-T OneSeg, respectively - which have achieved by far the greatest geographic penetration. Mirics expects to sample FlexiTV solutions based upon the Cortex applications processors to lead customers in the 4th quarter of 2009 with production being ready for early 2010. ---ends--- About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in USA, UK, Hong Kong, China and Taiwan, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics secured $7 million of financing in January 2009, bringing total investor financial support to $22 million. www.mirics.com Media Contacts: Mirics Semiconductor Chet Babla Tel: +44-7739-108-648 Email: press@mirics.com Press information: Pinnacle Marketing Communications Andrew Town, Tel: +44 (0) 20 8429 6546. Email: mirics@pinnaclemarcom.com
All trademarks and registered trademarks are the property of their respective owners.
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15 Jul 2009
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Mirics brings FlexiTV™ to Intel® Atom™ based platforms
Atom-based software demodulation for ISDB-T OneSeg, T-DMB, DAB and FM broadcast creates new opportunities for Netbooks and other low power portable products
Fleet, UK, 15th July 2009: Mirics Semiconductor has today expanded its FlexiTV™ technology by launching a range of mobile TV and radio applications targeted at products powered by the Intel® Atom™ CPU platform. This latest innovation brings low-cost embedded mobile TV and radio functionality to ultra-portable and low power PC products such as netbooks and mobile internet devices (MIDs). First launched in 2008, FlexiTV leverages host processor-based software demodulation, bringing global broadcast reception at an unparalleled cost structure to consumer electronics (CE) devices. The FlexiTV product portfolio originally targeted notebook platforms powered by dual-core x86 CPUs, and the expansion to cover Atom-based technology is in line with the company's objective to offer the broadest range of mobile TV and radio solutions to device manufacturers and system integrators. FlexiTV now supports the Japanese and Korean mobile TV standards - ISDB-T OneSeg and T-DMB, respectively - on PC devices featuring the Atom CPU. According to market forecasts by research house ABI Research, total OneSeg device shipments in 2010 will exceed 33 million units, whilst the equivalent figure for T-DMB is expected to be at least 12 million units, thereby offering significant commercial opportunity for FlexiTV. In addition to mobile TV support, Mirics also announced Atom-based software demodulation support for Digital Audio Broadcast (DAB) and FM radio. DAB-based audio services are experiencing growing popularity, with over nine million cumulative device shipment to date, and consumer demand is expected to grow in the coming years as various European countries implement plans for analog radio switch-off. Commenting on the launch, Mirics CEO Simon Atkinson stated "ISDB-T and T-DMB continue to represent the most significant market opportunities for mobile TV. By delivering highly efficient software-based solutions for products powered by the Intel Atom processor, Mirics continues to expand the range of consumer computing and communications platforms that can feature embedded TV and radio at price points demanded by manufacturers and consumers, alike." To illustrate the suitability of FlexiTV for products such as Netbooks and MIDs where maintaining long battery life is of paramount importance, Mirics stated that in the case of ISDB-T OneSeg, software demodulation running on an N270 Atom processor, consumes a CPU load of only 20%. Mirics will sample FlexiTV solutions targeting the Atom to select partners during Q3 2009, and formally release to production in Q4 2009. ---ends--- About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in USA, UK, Hong Kong, China and Taiwan, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics secured $7 million of financing in January 2009, bringing total investor financial support to $22 million. www.mirics.com Media Contacts: Mirics Semiconductor Chet Babla Tel: +44-7739-108-648 Email: press@mirics.com Press information: Pinnacle Marketing Communications Andrew Town, Tel: +44 (0) 20 8429 6546. Email: mirics@pinnaclemarcom.com Ref: MIR020/A All trademarks and registered trademarks are the property of their respective owners.
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06 Jul 2009
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Mirics appoints senior electronics industry executive
Jay Nunez brings microprocessor, wireless and graphics chip experience to role
Fleet, UK, and Boston, USA, 6th July 2009: Mirics Semiconductor has appointed Jay Nunez as VP Americas and EMEA to spearhead the company's commercial growth in these two mature and lucrative regions of the world. Nunez was previously VP North American Sales and Marketing for processor company Advanced Micro Devices (AMD), having originally served graphics chip specialist ATI Technologies as VP World Wide OEM Sales prior to its merger with AMD. Nunez is a highly experienced electronics industry executive with a track record of successfully implementing and executing business strategies to revenue within global corporations such as AMD, ASAT, National Semiconductor, Wavecom and Motorola Semiconductor. Commenting on the appointment, Simon Atkinson, CEO Mirics, said: "We are extremely pleased to welcome Jay to the executive team at Mirics. His wealth of commercial experience and success within the wireless, processor and electronics service industries have equipped him well to guide Mirics through the business challenges as we continue to extend the commercial reach of our hardware and software technology." Nunez added, "I am extremely excited by the potential of Mirics' radical FlexiTVTM technology. By leveraging the latent performance of existing processor technologies within portable devices, Mirics is enabling consumer electronics manufacturers to add wireless content delivery functionality at price points previously unseen in the industry. The Americas and EMEA regions represent a large commercial opportunity for Mirics, and I am looking forward to working with the team to bring further successes." Mirics' FlexiTVTM provides a complete system solution integrating RF and mixed signal silicon with software demodulation technology to enable global TV and radio broadcast reception in portable devices at a revolutionary price point, and has already gained commercial traction within Asia. With the appointment of Nunez, Mirics has affirmed its dedication to addressing the other geographical growth regions for its technology. ---ends---
About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in USA, UK, Hong Kong, China and Taiwan, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics secured $7 million of financing in January 2009, bringing total investor financial support to $22 million. www.mirics.com Media Contacts: Mirics Semiconductor Chet Babla Tel: +44-7739-108-648 Email: press@mirics.com Press information: Andrew Town, Tel: +44 (0) 20 8429 6546. Email: mirics@pinnaclemarcom.com Photos to accompany this release are available at: http://www.pinnaclecrc.com/PR_PICTURES/Mirics/MIR017/
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02 Jun 2009
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Mirics and Shanghai HDIC announce strategic partnership to deliver HDTV to Chinese PC users
Platforms will integrate Mirics’ FlexiRF tuner technology and HDIC’s DTTB demodulator to bring a vivid terrestrial TV viewing experience to portable products
Fleet, UK, and Shanghai, China 2nd June 2009: Mirics Semiconductor and Shanghai High Definition Digital Technology Industrial Company Ltd ("HDIC"), announce a strategic partnership to enable high-definition digital TV reception on portable devices using the Digital Television Terrestrial Broadcast (DTTB) standard. DTTB - formal reference GB20600-2006 - became the mandatory digital terrestrial TV standard for Chinese broadcasters in August 2007, and all terrestrial TV receivers must comply with DTTB ahead of 2015 when analog TV broadcasts will cease in China. DTTB supports both standard-definition (SD) and high-definition (HD) transmission modes, and free-to-air SD and HD content is already available in key Chinese cities, with major DTTB infrastructure build-out continuing across China. Mirics and HDIC are currently developing complete reference platforms targeting DTTB-enabled personal computer platforms such as netbook and All-in-One (AIO) PC, and these solutions will integrate Mirics' FlexiRF(TM) tuner technology and HDIC's low power HD/SD dual-mode demodulators. As a rapidly growing consumer electronics device segment, netbook PCs in particular are ideally suited to support reception of digital terrestrial TV. According to ABI Research, in 2009, global netbook shipments could reach almost 35 million units. Commenting on the collaboration, Simon Atkinson, CEO, Mirics, said: "Consumers are increasingly demanding the ability to access high-quality multi-media content on portable devices such as netbook PCs. By pairing Mirics' high performance - but low-power - FlexiRF tuners with HDIC's dual-mode DTTB demodulators, mobile PC users in China will soon be able to enjoy a remarkable high-definition TV viewing experience currently only available on home TV screens." Dr. Jun Sun, CEO, HDIC, added: "We are delighted to announce this cooperation with Mirics. As a leading HD/SD DTTB baseband provider in China, HDIC has already achieved notable successes in fixed DTTB applications such as set-top-box and integrated digital TV. Our partnership with Mirics utilizing HDIC's latest low power demodulators will enable us to now address the considerable potential in the portable and AIO PC segments." ---ends---
About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in Boston (USA), Hampshire (UK), Hong Kong, Shanghai and Taipei, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics recently secured $7 million of financing in January 2009, bringing total investor financial support to $22 million.
www.mirics.com About Shanghai HDIC Shanghai High Definition Digital Technology Industrial Corporation (HDIC) is a fabless semiconductor company focused upon developing fully standards compliant digital television terrestrial silicon chips, IP and system solutions. The company has received investment from Shanghai Jiao Tong University, Shanghai Venture Capital and State Development and Investment Corporation. The company is a key research and development leader and core contributor to the Chinese Digital Television Terrestrial Broadcasting standard (GB20600-2006).
http://www.hdigroup.net/
Media Contacts: HDIC Hui Hui Tel: +86-21-54263078-8306 Email: media@hdigroup.cn
Mirics Semiconductor Chet Babla Tel : +44-7739-108-648 Email: press@mirics.com Press information: Andrew Town, Tel: +44 (0) 20 8429 6546. Email: mirics@pinnaclemarcom.com
Ref: MIR011
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07 Apr 2009
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Mirics and Spreadtrum announce availability of embedded CMMB PCTV solution
Half mini-card design integrates Mirics’ FlexiRF tuner technology and Spreadtrum’s CMMB demodulator system-on-chip
Fleet, UK, and Shanghai, China, April 7, 2009: Further to the strategic partnership announced in December 2008 between Mirics Semiconductor and Spreadtrum Communications, the two companies today announce the availability of an embedded PCTV solution that supports the China Multimedia Mobile Broadcasting (CMMB) mobile digital TV standard. Mirics will demonstrate the solution receiving live CMMB broadcasts on a standard netbook PC at the Intel Developers Forum in Beijing on April 8, 2009. CMMB is the mobile TV technology backed by China's State Administration for Radio, Film and Television (SARFT). With coverage extending to 150 cities already, SARFT expects CMMB to be supported in 337 Chinese cities by the end of 2009, and have a total population coverage of 500 million by 2011. Multi-media enhanced portable PC platforms such as netbooks are ideally suited for receiving the live TV and radio content and data services that CMMB supports and for delivering to consumers on-the-go entertainment and information.
The announced embedded solution measures just 30mmx26.8mm, and has been implemented in the industry standard half mini-card format. The mini-card integrates Mirics' MSi002 FlexiRF(TM) silicon tuner and Spreadtrum's SC6600V CMMB demodulator system-on-chip. The solution features all of the CMMB hardware and software required to deliver a complete ready-to-integrate PCTV package, including the ability to support conditional access, and has been optimized for BlazeVideo's DTV video player. Commenting on the announcement, Simon Atkinson, CEO, Mirics, said: "As consumers increasingly turn towards netbook PCs as their prime device for multi-media content consumption, CMMB is the ideal technology to deliver live content to such portable platforms. With the announcement of this half mini-card solution, manufacturers can now very simply embed broadcast TV into portable PC's." Dr. Leo Li, President & CEO, Spreadtrum, said: "In the short elapsed time since Spreadtrum and Mirics announced a strategic PCTV collaboration, the two companies have worked very closely to leverage the innovative features of both company's chips, and now proudly announce a commercial embedded CMMB solution targeting in particular netbooks, the fastest growing consumer electronics segment today." The announced PCTV half mini-card platform is now available to lead customers and partners for platform integration. ##
To download an image associated with this announcement, please visit: www.pinnaclemarcoms.com/PR_PICTURES/Mirics/MIR001 About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in Boston (USA), Hampshire (UK), Hong Kong, Shanghai and Taipei, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics recently secured $7 million of financing in January 2009, bringing total investor financial support to $22 million. Based upon projections from analysts such as IDC and Gartner, Mirics expects the PC TV market to exceed 32 million shipments by 2010. For more information, please visit: www.mirics.com About Spreadtrum Communications Spreadtrum Communications, Inc. (Nasdaq: SPRD; "Spreadtrum" or the "Company") is a fabless semiconductor company that develops baseband and RF processor solutions for the wireless communications market. Spreadtrum combines its semiconductor design expertise with its software development capabilities to deliver highly-integrated baseband processors with multimedia functionality and power management. Spreadtrum has developed its solutions based on an open development platform, enabling its customers to develop customized wireless products that are feature-rich and meet their cost and time-to-market requirements.
For more information, please visit: http://www.spreadtrum.com . Spreadtrum Communications Safe Harbor Statements This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, without limitation, statements regarding the expectation of SARFT's CMMB coverage in China, the effectiveness of CMMB technology to deliver live content to portable platforms and the estimation of netbooks being the fastest growing consumer electronics segment. These statements are forward-looking in nature and involve risks and uncertainties that may cause actual market trends and the actual results to differ materially from those expressed or implied in these forward-looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, the rate at which the commercial deployment of CMMB technologies will grow, market acceptance of the CMMB PCTV solution and CMMB technologies, continuing competitive pressure in the semiconductor industry and the effect of such pressure on prices; unpredictable changes in technology and consumer demand for handsets; the state of and any change in the strategic partnership between Mirics and Spreadtrum; the state of and any change in Mirics's and Spreadtrum's relationships with their major customers; and changes in political, economic, legal and social conditions in China. For additional discussion of these risks and uncertainties and other factors, please consider the information contained in the Company's filings with the U.S. Securities and Exchange Commission (the "SEC "), including the annual report on Form 20-F filed on June 30, 2008, especially the sections under "Risk Factors " and "Management's Discussion and Analysis of Financial Condition and Results of Operations," and such other documents that the Company may file or furnish with the SEC from time to time, including on Form 6-K. The Company assumes no obligation to update any forward-looking statements, which apply only as of the date of this press release. Media Contacts Mirics Semiconductor Chet Babla, Mirics Semiconductor, Oakmere, Barley Way, Ancells Business Park, Fleet, Hampshire, GU51 2UT, UK. Tel: +44 (0) 7739 108 648. Email: press@mirics.com Press information: Andrew Town, Pinnacle Marketing Communications, Prosperity House, Dawlish Drive, Pinner, Middlesex, HA5 5LN, UK. Tel: +44 (0) 20 8429 6546. Email: mirics@pinnaclemarcom.com Spreadtrum Communications Kathy Zhou Tel: +86-21-5080-2727 ×1120 Email: news@spreadtrum.com
Ref: MIR001
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23 Mar 2009
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Mirics and CyberLink join forces to deliver HDTV to notebooks
World’s first PC TV receiver featuring software demodulation delivers HD content with CyberLink’s industry standard TVEnhance
Fleet UK, 23rd March, 2009: Mirics has demonstrated full interoperability of its revolutionary FlexiTVTM software receiver with CyberLink's TVEnhance, together delivering the latest high definition video content to notebook PCs. With both demodulation of the DVB-T signal and decoding of the H.264 high definition video taking place on existing notebook processors, Mirics FlexiTV has once again proven its credentials as an efficient, optimised system having minimal impact on overall system resources. Launched in 2008, FlexiTV targets processor-based platforms such as notebook PCs, and was the world's first global standards broadcast receiver to leverage the flexibility and cost benefits of software-based demodulation. Mirics FlexiTV is the only commercially available software demodulator-based receiver conforming to applicable broadcast TV and radio specifications such as Nordig 2.0. Chris Cytera, Product Line Director for FlexiTV, commented: "We are delighted to be working with Cyberlink to provide the best possible HDTV experience to notebook users. With terrestrial HDTV rolling out wordwide, Mirics FlexiTV plus CyberLink TVEnhance is the ideal combination for enjoying totally smooth, high quality portable HDTV on a standard consumer notebook. No other multi-standard PC TV receiver using software demodulation can deliver this kind of quality user experience." Alice H. Chang CEO of Cyberlink, said: "We are excited to partner with Mirics to deliver unprecedented HDTV quality with minimal CPU usage on notebook PCs. The technology collaboration with Mirics FlexiTV software demodulation coupled with GPU accelerated H.264 decoder technology establishes our commitment to providing users with the ultimate TV-on-PC experience worldwide." About Mirics Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in Boston (USA), Hampshire (UK), Hong Kong, Shanghai and Taipei, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics recently secured $7m of financing in January 2009, bringing total investor financial support to $22m. Based upon projections from analysts such as IDC and Gartner, Mirics expects the PC TV market to exceed 32 million shipments (OEM + retail) by 2010. www.mirics.com About CyberLink CyberLink Corp is the leader and pioneer in enabling digital multimedia on PCs and CEs. Backed by a group of high-caliber software engineers, CyberLink owns its core codec and a number of patented technologies. CyberLink has built a solid reputation for delivering high-quality, interoperable, and fast time-to-market solutions that keep our OEM partners on the leading edge. Our business partners include leaders in the PC industry: drive manufacturers, graphics-card makers, and top-5 desktop and notebook brands. Today, CyberLink's software solutions include: complete applications for Blu-ray Discs, Digital Home entertainment, TV-on-PC and human resource development. With customers spanning from multi-national corporations to small/medium-sized businesses, and from power users to home users, CyberLink has enjoyed rapid and consistent growth leading to a record breaking IPO in 2000 on the Taiwan Over The Counter Exchange (OTC: 5203). Currently, CyberLink is listed on the Taiwan Stock Exchange (ticker symbol: 5203.TW). CyberLink's worldwide headquarters is located in Taipei. To keep up with market demands, CyberLink has operations in North America, Europe and the Asia Pacific region, including Japan. For more information, please visit CyberLink's website at www.cyberlink.com. Further information: Chris Cytera, Mirics Semiconductor, Oakmere, Barley Way, Ancells Business Park, Fleet, Hampshire, GU51 2UT. Tel: +44 (0) 1252 612888. Email: press@mirics.com Website: www.mirics.com Press information: Chris King, EML, The Albany Boathouse, Lower Ham Road, Kingston, KT2 5BB. Tel: +44 (0)20 8408 8000. Email: mirics@eml.com
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09 Feb 2009
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Mirics FlexiTV receiver achieves NorDig 2.0 compliance
World’s first broadcast TV receiver using
software demodulation passes latest NorDig specifications for DVB-T
Fleet, UK,
9th February 2009: Mirics FlexiTV™ has become the world's first broadcast TV receiver utilizing
software demodulation to comply with the latest NorDig 2.0 specifications for digital terrestrial TV reception.
Typically applied to consumer television and set-top box products, the NorDig test specifications ensure that
compliant, quality products are developed for robust DVB-T signal reception. Launched in 2008, FlexiTV targets host
processor-based platforms such as notebook PCs, and was the world's first global standards broadcast receiver to
leverage the flexibility and cost benefits of software-based demodulation. Mirics FlexiTV is the only commercially
available software demodulator-based receiver conforming to applicable broadcast TV and radio specifications. FlexiTV exceeds NorDig 2.0 performance requirements on a standard consumer notebook with very modest
system resource requirements. For example, a FlexiTVenabled notebook is capable of receiving live
Standard-Definition DVB-T signals with just 30% CPU load. However, it is the move towards reception of HD signals
that is really driving CPU resource requirements, where H.264 decoding presents a significantly greater burden than
the requirements for software demodulation. Mirics FlexiTV can comfortably accommodate even the most demanding case
of High Definition H.264 DVB-T reception within the resources of an entry-level dual-core x86-based PC. Chris Cytera, Product Line Director for FlexiTV, commented: "Conformance with the latest NorDig
2.0 specifications is another landmark achievement for FlexiTV. Robust performance and co-existence with H.264 HD
decoding are further affirmation that FlexiTV's software demodulation is the future of cost-effective universal
broadcast reception for processor-based devices. The positive viewing experience that consumers have become
accustomed to on their static TVs can now be enjoyed on portable PC platforms." ---ends---
About Mirics Mirics Semiconductor is a UK based
fabless semiconductor company bringing converged wireless connectivity to portable consumer electronic devices such
Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air
broadcast services and content to portable computing and communications devices. Based in Hampshire (UK), with
sales and Development operations in Boston (USA), Hong Kong, Shanghai and Taipei, Mirics has brought together a
strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into
high volume wireless, broadcast and cellular applications. Mirics has secured funding from an eminent
investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics recently secured
a $7m funding round in January 2009, bringing total investor financial support to $22m. Based upon
projections from analysts such as IDC and Gartner, Mirics expects the PC TV market to exceed 32 million shipments
(OEM + retail) by 2010. www.mirics.com
Further information: Chris Cytera,
Mirics Semiconductor, Oakmere, Barley Way, Ancells Business Park, Fleet, Hampshire, GU51 2UT. Tel: +44 (0) 1252
612888. Email: press@mirics.com Website: www.mirics.com Press
information: Chris King, EML, The Albany Boathouse, Lower Ham Road, Kingston, KT2 5BB. Tel: +44 (0)20
8408 8000. Email: mirics@eml.com
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05 Jan 2009
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Mirics secures additional $7m funding to accelerate worldwide growth
New investment enables commercial
team expansion in US and Asia and new additions to product roadmap
Fleet, UK,
5th January 2009: Mirics Semiconductor today announced that it has secured $7m of financing from its
existing investor team of Acacia Capital Partners, Intel Capital and Pond Venture Partners. The funding is in
addition to the $12m B-round announced in August 2007, and will enable Mirics to expand its commercial activities,
and also accelerate further additions to its Mirics FlexiTVTM product line. Mirics FlexiTV, first announced in
2008, is the world's first commercially available software based solution for receiving global broadcast TV and
radio on processor-based platforms such as notebook computers and portable media players (PMPs). "When
Mirics first announced FlexiTV in the summer of 2008, we knew the industry reaction to this disruptive technology
would be very positive. In fact, the commercial progress that Mirics has made since the product launch has prompted
significant expansion of our commercial team in the US and Asia, to support our rapidly growing customer
base," explains Mirics CEO, Simon Atkinson. "This additional funding from our existing investors confirms
their commitment and belief in the commercial prospects for Mirics' technology. It will enable Mirics to meet the
customer demand for FlexiTV and also support product portfolio expansion to address newly identified market
segments." Commenting on behalf of the investor team, Marcos Battisti, Mobility Sector Director
at Intel Capital, said "With FlexiTV, Mirics has demonstrated the commercial viability of a true universal
broadcast receiver for portable processor-based platforms. The industry response to FlexiTV has been extremely
positive, and the investors were keen to ensure Mirics had the long-term financial security to aggressively grow
the commercial team and product portfolio to support customer demand. The fact that Mirics has secured this funding
in such an uncertain global economic climate is testament to the strength of its technology and world-class
team." ---ends--- About Mirics Mirics Semiconductor Inc. is a venture-backed fabless
semiconductor company developing innovative RF silicon and software solutions to bring nomadic global broadcast
reception to portable and PC platforms. Founded in April 2004 and based in Hampshire, UK, Mirics has brought
together a strong development and operations team with extensive experience in delivering high performance
integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications.
Mirics was originally backed with Series A funding from Pond Venture Partners, Europe's largest early-stage
technology fund. In August 2007 the company closed a $12m Series B round securing backing from Intel Capital, the
global investment arm of Intel Corporation, Acacia Capital Partners, and further investment from Pond Venture
Partners. Based upon projections from analysts such as IDC and Gartner, Mirics expects the PC TV market to
exceed 32 million shipments (OEM + retail) by 2010. www.mirics.com Further information: Chet
Babla, Mirics Semiconductor, Oakmere, Barley Way, Ancells Business Park, Fleet, Hampshire, GU51 2UT. Tel: +44 (0)
7739 108 648. Email: press@mirics.com Press information: Chris King, EML, The Albany Boathouse, Lower
Ham Road, Kingston, KT2 5BB. Tel: +44 (0)20 8408 8000. Email: mirics@eml.com
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